On: High-Touch Onboarding

[raywu]

We tried to solve the onboarding problem too early with tech (maybe pre-mature?). I imagine the trade-off between mission-criticalness vs willingness-to-try has a similar relationship to BJ Fogg's behavior model http://www.behaviormodel.org/ (motivation vs ease to achieve).

[shockzzz → raywu]

Uh... are you just comparing one 2-dimensional graph with another one? According to BJ Fogg, your automated onboarding should have worked.

My point was that it's fundamentally an issue of trust. High-touch onboarding is not the only solution, but it might work for you right meow.