On: GoPro cutting 7 percent of its workforce

[Spooky23]

It's also probably a fad. There's only so many times filming yourself skiing is compelling.

Faddy product + long term displacement by random Chinese companies for 1/8 price == fail.

[gozur88 → Spooky23]

This. How many people get dropped off by a helicopter for skiing or fly around in wing suits? Not enough to support a camera maker. GoPro is marketing a lifestyle, and it's a heavily idealized lifestyle.

[funinobu → gozur88]

Meh, so is Red Bull marketing a lifestyle. But you have to be good at it. A couple years ago it seemed like every pre-teen snowboarder had one on their helmet. They failed to maintain their momentum.

[secabeen → funinobu]

True, but Red Bull is selling a consumable. One GoPro will last you for years. One Red Bull will last you for 30 minutes.

[douche → funinobu]

As long as they keep producing college kids, Red Bull has an automatically-replenishing consumer base, and sell a product with addiction potential...

Now, if they were to vertically integrate and buy a cut-rate vodka distillery business \s