https://www.chrisstucchio.com/pubs/slides/gilt_bayesian_ab_2...
https://www.chrisstucchio.com/blog/2013/bayesian_analysis_co...
https://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technic...
https://www.chrisstucchio.com/pubs/slides/gilt_bayesian_ab_2...
https://www.chrisstucchio.com/blog/2013/bayesian_analysis_co...
https://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technic...