No, I mean incorrect assumptions. It doesn't matter if we're talking research in industry or academia; doing research based on flawed (not simplifying) assumptions is bad science.
If you want to make a concrete point about bad science then do it. At the moment however you are not making that point. Your argument is that "the assumptions" (whatever those are; you provide no specifics) made by researchers don't match up with industry expectations; a wholly different point for which I have little sympathy.
In my opinion the scientific authors doing the work are in the best position to judge what assumptions are and are not appropriate for their work. If the science is bad we expect the community to pick up on that via peer review or in a subsequent publication.
I was originally going to list examples of bad industry-focused science in the original post, but decided against it, since I didn't want to offend anyone. Your username is "gradstudent", suggesting you have read a few papers. My bet is that you've read papers where you scratch your head and say, "is that really how things work?" I read lots and lots of those papers - usually they don't end up getting published.