Once again, think of another tragically hip Steve: Steve Rubell, owner of Studio 54. He was completely capricious when choosing who got into his club and who had to remain a hopeful standing in the cool New York night, and his word was law. But that was okay because his club was the coolest around, and it was cool because, not in spite of, his caprice.
Jobs, like Rubell did, knows cool when he sees it, and is in the business of delivering the coolest, most desirable, most enviable experience to his loyal customer base. That mandates a snobbish and dictatorial selection policy, because if you let pedestrians make the UX decisions what you end up with is... pedestrian.
Jobs, like Rubell did, knows cool when he sees it, and is in the business of delivering the coolest, most desirable, most enviable experience to his loyal customer base. That mandates a snobbish and dictatorial selection policy, because if you let pedestrians make the UX decisions what you end up with is... pedestrian.