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Articles like this always seem very strange to me. My mother grew up dirt poor, and didn't wear shoes all summer long in Northern Minnesota. As soon as they got enough money together, shoes were the first thing they purchased.

I grew up in Central America, and I spent a lot of time playing soccer with other kids that were barefoot. As soon as those families had money, one of the first things they purchased were shoes.

It strikes me as very strange that shoe companies are now selling expensive running shoes that give you the feel of running barefoot. I understand the reasons for it, but I just don't get it.




I think one element is probably that as a social signal, shoelessness is a big sign over your head that says "I'm poor." That's unpleasant, obviously, so people buy shoes.


I think that the big show companies are catching on to the new "natural" fad and trying to adapt accordingly to protect their business.

It's the same way McDonalds implemented a menu full of healthy options (called the "New Tastes" menu here in Australia).




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