I feel like this is a really good diagnosis of the causes of page bloat and the harms, but the remedy is more nostalgia than anything. The web of the 90s, with amateur blogs and Geocities sites and what have you, the peer to peer content model, it's gone and it's not coming back. The thing about the Eternal September is it's eternal. The Web has transformed into a place where 99% consume and 1% produce. And that's game over. There may well be an adtech bubble bursting, but that's not going to bring the 90s back.
