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Somehow tangential

"These hidden problems are the true gold standard of entrepreneurism and it’s amazing how little discussion there actually is about how to find them. It’s hardly a surprise though since they; as we can see, can be hard to find and I think there are a couple of reasons why.

Hidden problems aren’t obvious even to those who experience them every single day.

Most people have enough human problems. They are often hired to do a specific job and don’t necessarily think about these problems as something that could be solved. Many just see them as part of the actual process. So to even understand they are problems, require a certain kind of attention, most people simply don’t have. (I have later learned that this is called functional fixedness and is a cognitive bias. Which explain why people sometimes say “Why didn’t anyone think of this before?” — most people simply don’t think like that.)

Hidden problems often only reveal themselves over time.

Not all problems are even instantly recognizable. Instead they only reveal themselves over time or through years of experience. This also means that many of these problems require a certain age and experience to even notice let alone understand. Perhaps this is one of the reasons why the average age of a founder is 38 and with 16 years of working experience behind him."

http://000fff.org/the-problem-with-problems




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