I've always been impressed with Heyzap's willingness to describe itself in terms of other well-known services. e.g., "Meebo bar for games", "YouTube of flash games."
From the title it sounded like they are starting a franchise of Bars where gamers can socialize.
Anyone else find it weird that it seems like almost everyone under 30 plays video games but they are entirely confined to home? I wonder why there aren't more places like Portlands amazing http://www.groundkontrol.com/ .