Right, but that's exactly my point. The native apps are fueling sales of the phone. The Apple ads don't say "10,000,000 web apps available online," they say "100,000 apps available in the app store." So I'm not seeing how Steve Jobs can possibly have wanted developers to create web apps all along?
He's referring to the fact that when the iPhone was released, Jobs strongly played down the importance of a native SDK and played up the idea of making iPhone-centric webapps. It was some months before they released the native SDK.
This is what I meant. Web apps are becoming important again not because there's no SDK but because the SDK is effectively unusable for some applications.
