Reminds me of a local restaurant here. First time I went, shortly after they opened there where hardly any people there and I had one of the better meals I've had at that (low) price point. I promptly told everybody how awesome the place was and they got a glowing review in a local paper. A few month later they had tripled the number of tables they had, where packed, and the food and service was dire. Haven't been back since.
there can be too many customers with half the tables empty.