I'm not saying that PG has built a cult of personality around himself, but rather around the narrative of the ethical, hard-working, pull your own bootstraps, outsider hacker hero.
The point is not whether PG actively set out to build a cult of personality. The point is that it exists today. I tend to agree with the GP comment about PG's gaseous emissions.
That's exactly the point I was making (that is, not agreeing with the "built a cult of personality" part someone said at the top of this thread but pointing out that it exists anyway and the consequences are the same either way)
Think Steve Jobs, Zuck, etc.