"Not that things can't change, but my impression is the entire core culture / trajectory of Apple will take many years to change even if they decided to start today."
You are aware they are the most valuable company in the world? I'd say they are probably hoping that trajectory doesn't change...
I totally get it. Sounds like a crazy prediction. I don't try to make predictions all the time, but am always interested in how accurate they were, and so all I can say is I've added a date on my calendar ~10 years from now and so you can rest assured that I'll learn either way whether I was right or wrong.
You are aware they are the most valuable company in the world? I'd say they are probably hoping that trajectory doesn't change...