> others just want to have whatever is in fashion that year or more modern that year
Sounds like a problem with people and not with the apparel companies, no?
I understand what you're saying about quality, durable clothing, it's the main thing I consider when occasionally buying new clothes (easy to check by tugging at the seams, looking for loose threads/inconsistent stitching). But ultimately it's up to people to choose that. Then, in theory, apparel companies would follow the market demand.
Unfortunately, shirts like H&M's are so cheap that it's just as easy to buy new ones every year when they fall apart.
The thing is, the fashion companies create and drive fashion trends. I'm not joking either, I've been at conferences where the next "trend" is unveiled, 12 months before it hits the shelves...
Sounds like a problem with people and not with the apparel companies, no?
I understand what you're saying about quality, durable clothing, it's the main thing I consider when occasionally buying new clothes (easy to check by tugging at the seams, looking for loose threads/inconsistent stitching). But ultimately it's up to people to choose that. Then, in theory, apparel companies would follow the market demand.
Unfortunately, shirts like H&M's are so cheap that it's just as easy to buy new ones every year when they fall apart.