Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy.
I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end.
I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.
Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy.
I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end.
I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.