It'd be easy to dismiss this as "nudges are just marketing", but I do think he has a point. If a nudge is the ui trying to be a knowledgeable assistant, it shouldn't be dishonest. Similar to dark patterns, but maybe even more overt.
To me the question is, how do we reward ethical behavior (as opposed to shaming violators)? Capitalism is all about monetary rewards, so can Ethics beat out dark patterns? I kinda think this goes along with the rise of ad blockers. No idea what to do about it.
It'd be easy to dismiss this as "nudges are just marketing", but I do think he has a point. If a nudge is the ui trying to be a knowledgeable assistant, it shouldn't be dishonest. Similar to dark patterns, but maybe even more overt.
To me the question is, how do we reward ethical behavior (as opposed to shaming violators)? Capitalism is all about monetary rewards, so can Ethics beat out dark patterns? I kinda think this goes along with the rise of ad blockers. No idea what to do about it.