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Tablet Musings (daringfireball.net)
51 points by barredo on Jan 7, 2010 | hide | past | favorite | 66 comments



What really amazes me is the fact that even on this site, the discussion barely touches the app store issue.

It might be true that the tablet will have a significant impact on tomorrow's computing platforms. But what really scares me is the prospect that it might become more and more accepted that the user will loose the freedom to decide what software he can install and thus what to do with the machine.

This is something that goes against anything we learned from the open web and, of course, from "hacking" (jailbreaking does not count here). It goes against the central things I value at computing.

By comparison, _I_ could not care less whether this thing comes with Flash or not.


Well said. The sort of control that Apple is trying to exert is terrible for both freedom and innovation; if Microsoft had it 15 years ago they never would have allowed the web to develop as it did. Yet Apple's fanboys are cheering them on as they position themselves to block any development that might interfere with their business model.

This is a major reason why I ordered a Nexus One today to replace "my" iPhone, which Steve has made clear is only mine in the sense that I paid for it.


15 years ago Microsoft held a monopoly on desktop operating systems. Apple is nowhere near a majority in the SmartPhone market today. I think there's very little chance they will ever hold that type of dominant position in the SmartPhone market so whatever they choose to do with the iPhone & App Store doesn't really impede the consumer's ability to choose an open platform. I think choice is a good thing. If someone wants an open platform they can get it. If someone wants a nicely packaged, but extremely functional and trouble free, platform Apple will sell it to them.


For some reason I was under the impression that web apps would replace the app store apps. However like you I'm concerned that Apple will try to squash this in favor of controlling the entire app 'chain'.

Our only hope is that web apps can be accepted before the idea of a 'pc app store' really takes hold.


The thought of Apple getting a 30% cut of all apps sold on all of their platforms makes me cringe.


I really hope he's wrong about several of these things (no flash, only apps from an app store, full Apple lockdown of everything). Why would I want another iPhone, just with a bigger screen? Especially when it's not clear when I'd use it over an iPhone or my Macbook? I can only handle so much of the Apple totalitarianism, especially if the damn thing costs $1500 or something.


Unfortunately - I bet a lot of this is dead on. I can't imagine the device being more open than any other Apple product is.


But that's just it...Apple's products vary widely in their degree of openness, from the iPod / iPhone / Apple TV on the end to their computers on the other end. So is this thing more like a computer (you buy it, you own it, hack it to hell and put anything you want on it), or an iPhone (you're basically renting this device from us, and we're going to dictate exactly what you can do with it)?


I think we're just lucky that the paradigm for a desktop computer is already settled.

Imagine if Apple started out as a company that distributes music and designs handheld devices before creating a computer. It's not hard to see a Mac OS that only lets you buy apps from an app store.


It's my understanding that the original reason behind the closed architecture of the iPhone was to keep the device secure on cell networks. Most of the restrictions are there to protect outside access, which is a good thing for the less savvy users. Plenty believe the App Store and SDK were an afterthought, added only after people grumbled about the restrictions of web-only apps, which were the simplest way to guarantee 3rd party software was safe.

Without the risk of an insecure cellular network, greed would be the only motivating factor in keeping this a closed device.


the original reason behind the closed architecture of the iPhone was to keep the device secure on cell networks

That's probably true for the iPhone, but it doesn't explain the closed nature of the iPod Touch. The two devices share the same core OS, but it wouldn't be difficult to let iPod Touch users download apps outside of the app store. So if its not about protecting the cellular networks, and it's not a technological barrier, what's left? I guess you could argue it's about control or about enforcing a consistent (and "safe") user experience. I'm hoping they don't apply the same thinking to the Tablet.


Without the risk of an insecure cellular network, greed would be the only motivating factor in keeping this a closed device.

What about the rumors that the Tablet will include nationwide 3G access, similar to the Kindle? I believe this is a necessary addition -- think about how useful the iPhone would be without Edge/3G access: not at all.


> "Why would I want another iPhone, just with a bigger screen?"

Maybe you wouldn't.

But I would. Because when I need mobile computing, I generally don't have a desk, or even a chair. Sometimes I'm actively walking around. And I don't need to use it for sessions of length or complexity that justify the overhead of the desktop computing model. And I don't need arbitrary pre-existing desktop apps.

I just need awesome core apps that I can get at in a couple seconds, use (literally) on the go and be able to get through a day without recharging or hassle (lock-ups). It doesn't have to replace my laptop. Just my dead-tree notebooks.

The iPhone has come far, far closer to working for me than conventional laptops, netbooks, or windows tablets. It just doesn't have quite enough screen real-estate for some tasks and the ergonomics aren't right for others.


Not including flash on a tablet seems like a mistake to me. It's one thing on a cell phone, but quite another on a device that will probably be positioned as a casual use computer.


One of the things you have to consider is Apple's strategic goals beyond the Tablet or even the iPhone.

There's a larger strategic issue here. HTML 5 is going to reduce a lot of the need for Flash and Flash in turn is going to be forced back into it's traditional market of providing streaming media solutions. In that role they are Apple biggest competitor both in format (Quicktime) and content (streaming media competing with iTunes)

By keeping Flash off the iPhone and the tablet Apple is taking their very high income audience and telling web site developers "Support us or risk losses in advertising". In doing that they're using the iPhone and the tablet to further the company as a whole. Something that might be worth losing a few sales in the short run


I don't think it's necessarily a mistake if your goal is to strong-arm the industry towards abandoning Flash.


"Were Flash Lite to gain momentum, it might make Adobe the Microsoft of mobiles, and Flash Lite the new Windows. That also makes it obvious why Apple wants to choke Flash to death before it falls into position as the new lowest common denominator in proprietary platforms on a new crop of mobile devices...

And you thought the iPhone was just Apple's way of muscling into the mobile business! No, it’s really a proactive battle against a wide swatch of proprietary platforms promising to plague a new wave of mobile devices."

http://www.roughlydrafted.com/RD/RDM.Tech.Q2.07/879DD82D-559...


The problem with flash (and the upside) is that it lets designers tackle the whole problem of site design, fonts, look and feel, etc in their domain. I would love to see flash replaced by html5 and css, but I think momentum is not on my side.


Yeah but take projects like typekit, for instance. Clearly there are businesses to be made in solving some of these problems, and smart designers understand the importance of web accessibility. It seems like as developers and designers we'll create much more wealth finding creative ways to abandon Flash.


or if your goal is to get more people to get their content from the iTunes Store.


The future isn't flash (IMHO). I think leaving it out makes absolute perfect sense.

It also makes commercial sense - they don't want people playing flash games on the web, they want them buying games from the appstore.


The future isn't flash

Yeah, well the future also isn't here yet.

Flash still has much relevance for any web-surfing focused product shipping today.


I'm not sure about this. Or I should say I am sure this is wrong for me and I'm not sure about anyone else.

I do about 1/3 of my internet surfing on my iPhone, at least an hour or two a day and I rarely miss the Flash. In fact, I'd say I'm actually glad it's not there. Most of my major online annoyances are Flash powered.


Except perhaps for any high profile Apple device attached to the App Store (the case in question).

Almost every mainstream site has verified mobile Webkit compatibility and/or dedicated applications. The group of people who still need Flash in that scenario is small enough that leaving it out wouldn't likely have a measurable effect on adoption.

For a web product from a company that can't command as much market attention, shipping without Flash might well be a death knell. But Apple's different. The App Store is different.


I run click2flash, and I rarely click2flash. Caveats, I don't do casual games, and I don't watch a lot of videos off of different sites.


Yes it is, it's just not yet evenly distributed.


It really isn't. Mainstream sites still play video with Flash, and I doubt that is going to change in 2010. But, we'll see.


Most people (Youtube) use flash as a wrapper around h.264; the other codecs supported are pretty terrible.


So that would mean that the 'evenly distributed' future isn't here yet? Wouldn't that still make it the future? Oh wait my head asploded.


The point is sites are already using HTML video, websockets, canvas, etc etc etc.

The future is now for websites and browsers that support it.


The challenge comes when a business must make the majority of its revenue off those that haven't yet received the future. Still supporting IE6, aren't we?


The reason flash wasn't included on the cell phone was battery life: http://adobegripes.tumblr.com/post/231806385/adobe-gets-bitc...

Non-windows versions of flash have turned out to be incredibly inefficient: relatively simple flash banner ads make my otherwise near idle mac go wild. From what I've seen, it's even less efficient on Linux. Battery life is still going to be a huge concern for the apple tablet. If adobe gets its sh*t together, it may yet come to the tablet/iPhone OS. Until that time, it would be ridiculous for apple to allow that poorly designed of a virtual machine onto its otherwise energy efficient hardware.


IMO, no flash is mostly a deal-breaker on media type stuff. Watching or listening to stuff. The application side of flash is smaller.

I imagine Apple has it's own ideas for how media on the tablet should work.


I'm not so sure that's true. I have flash block installed on all my computers. I've never had a problem surfing the web.


My guess is Apple's tablet is primarily designed as a competitor to PC net books. People have speculated about it being a MacBook replacement but there's a huge difference in the type of consumer buying a $350 net book and a $999+ MacBook. I think Apple has insulated their computer business from being cannibalized from lower end devices. Lots of people say "if I already have an iPhone and a MacBook why would I want a tablet?" and the answer probably is you don't. This product is not aimed at you. It's for the people who don't want a $999+ MacBook and are currently buying PC net books instead. As such I think the price will be <$499 (maybe a bit higher on launch just to cover supply & demand)


Check out this week's MacBreak Weekly for more Gruber tablet speculations: http://twit.tv/mbw174


Take a traditional laptop and swap the position of the keyboard and the screen. Then, make the keyboard detachable and turn the screen into a touch screen. Voila, tablet PC.

With a good industrial design house, someone could give it sex appeal, and between the iMac and the Macbook Air, thats the something different I'm dreaming of from Apple.


The browsing experience will be more of a core thing for the Tablet than for the iPhone. One reason for this is that I expect the Tablet will replace the low-end MacBooks and will need to offer great e-mail and browsing experience.

(Alas) too many sites currently rely on Flash to not include it in the Tablet OS.


Form and function wise I just don't get tablets. I don't seem them replacing MacBooks.


Laptops are kind of awkward when doing something besides sitting and using a laptop. So when cooking, or when gaming (bg more than vg), or fixing stuff around the house, or whatever, tablet form makes sense. It is an information lookup device, like puting documents on a clipboard, more than a laptop replacement.


Probably Steve and friends think something like: why have I to complicate my life (and the user experience ov my customers) with some 3rd party technology?


How iPhone or iPad are going to be the best web browser devises if Apple restrict content format from the Internet?


I think the iTunes LP API (not sure what it's actually called) will play a very big part in this thing.


I'm amazed that anybody is still expecting Flash. Has the iPhone not conclusively demonstrated that Flash is a legacy feature of dwindling relevance?


In what world is Flash 'dwindling in relevance'? Maybe the hyper progressive iphone-toting geek world but down here on planet earth, where we still browse the web with things called computers, Flash has massive leverage and I don't see it going anywhere for years.


And where do you see it going in some years? Do you see it becoming more important? Or is it a demonstrable fact that devices without Flash support have been highly successful in the market?

Apple sold 7 million iPhones last quarter, and a few million more iPod Touches. One of the primary features of these, for which they are often praised, is web browsing. None of them, not even jailbroken ones, support Flash. Many other devices in the market offer web browsing with Flash. They do not generally sell well, at least by comparison.

One conclusion you can draw from this is that there are 7 million more poor deluded fools out there who stupidly think it's possible to slink by on the web without the vital component of Flash. There will be much gnashing of teeth and rending of garments as these dreamers agonize over their diminished experience of the web, until that proud day in some distant future when they are finally blessed by their provider of their crippled devices with the privilege of Punching the Monkey any time they like. There will be load screens and gradients and tweening galore.

Another possible conclusion, which is the one I have drawn, is that these people are by and large satisfied with their purchases and consider the lack of Flash support a mild disappointment, if they consider it at all, on the occasion that they are blocked from some task (watching a video, playing a game, viewing an ad) because the author has chosen to limit its accessibility to Flash-supporting clients. And that this is a sign, perhaps, that Flash is really not so very vital to the experience of the web as is often supposed, being not so much a technical necessity as an inertial holdover from an earlier time--from back when you could honestly say that 99% of Web users had Flash. And further, that the popularity of devices that omit Flash support is not going to wane on that basis; more likely the opposite: that Flash itself is likely to slide into irrelevance as more people browse the web without it.

Hence: Flash is a legacy feature of dwindling relevance.

As it happens, I don't own an iPhone. I have only even used one for maybe 30 minutes, total. You may want to paint me as "hyper progressive" or swayed by owning the device, but my argument is based on what I see going on around me, right now, here on planet Earth.


In the coming years I do hope to see Flash die, but it's not going down without a fight, and it certainly still maintains a chokehold on almost the entire video delivery market which gives it massive leverage.

7 million iphones sold is great, but pales in comparison to how many pcs/macs are sold which come with full Flash support out of the box.

The poor iPhone users with no Flash support deal with it because they bought an Apple product and know 'the deal'. If you're going to buy Apple products you buy what they shit out, and complaining doesn't do a damn thing to sway Mr. Jobs and his crew. With any other provider the uproar over no Flash support would be deafening.

You're probably right, most iPhone users probably don't care so much about Flash support because they don't really have a choice and would rather have the good points of an iphone rather than ditch it just for that one feature (look how many stuck around with no MMS).

Flash blows, and I curse the day my clients discovered it but its not dieing, dwindling or fading .. yet.


7 million iphones sold

That's last quarter alone, not counting iPods, not considering the potential of a new device, which presumably will also lack Flash. Also not counting any of the other mobile devices that support web browsing which also lack Flash, of which there are many.

It's not approaching total PC sales, but that's not the point. Flash-less devices don't need to outsell PCs in order to have an impact on them. It's a big number. It's a growing number. It's a number that represents the declining relevance of Flash, among other things. The point really isn't the devices themselves, but with the fact that people are using the web more and more without Flash, and Adobe has no foothold.

how many pcs/macs are sold which come with full Flash support

Which a growing number of users promptly disable. Consider that the most popular web browser plugins and extensions are for blocking ads, which incidentally means they block most of the Flash content on the web. To me, that suggests that if you can give users decent alternatives to the other core uses of Flash--the things they actually like, like video--they won't miss it. This was easier for Apple to do with the iPhone, but I'd say they did it successfully. It seems like only a matter of time on the desktop, which is why I say it's dwindling and not that "X will kill it".

The poor iPhone users with no Flash support deal with it because they bought an Apple product and know 'the deal'.

This is just a repeat of the incredibly naive and hackneyed idea that Apple is floating on die hard true believers, and not the same sea of average customers as everybody else. In point of fact, most of Apple's revenue in the past decade has come from people who use Windows and have no particular attachment to the brand. Not enough of one, anyway, to persuade them that something that really is important to them isn't.

No, more likely is that supposedly vital things like Flash support, MMS, and copy-and-paste (don't forget copy-and-paste!) are not actually important features to very many people at all. They may be desirable and appreciated, but in practice they don't make much difference as to whether people buy them or not.


I think you're right. Even when Adobe finally ships a modern Flash plugin for mobiles there are going to be some major usability issues. How do you deal with something like hovering on a touchscreen? or account for rendering properly on different size/resolution screens? It seems like we're going to reach the point quickly where trying to adapt Flash to work on a wide range of mobile devices isn't worth it.


Maybe on mobile, but certainly not the desktop. While I would certainly prefer to build everything in HTML/JS/CSS, if I want a media player or gallery that works predictably and consistently Flash is certainly the best way to go. Ditto online advertising.

Since Adobe rolled out AS3 I would say the Flash platform is as vibrant as ever.


no, it hasn't. for video, maybe, but there are still a lot of websites that are useless on mobile safari without flash just for stupid things like animated menus.


just for stupid things like animated menus

Like I said: dwindling relevance. Nobody in their right mind uses Flash for anything important. The one small exception is games, but the iPhone platform has no shortage of games that are faster, better looking, and better tailored to the platform than anything you can do in Flash.


cough cough YouTube? (also, the majority of online display advertising, Facebook and countless other uploaders, etc...)


The iPhone has supported YouTube through a native application since it launched. It does this by streaming the MPEG-4 video directly instead of using Flash as a player. Every other video site does this as well, and they don't even need a native app or any server-side weirdness. The only reason we don't do this on the desktop is inertia.

the majority of online display advertising

Which no consumer gives a flying fuck about and many actively oppose. It isn't "important". Nobody would desire Flash just so they could get Flash advertising.

Facebook and countless other uploaders

The iPhone has no user-visible filesystem for these to interface with. Even if it did, it isn't as though Flash is the only way to upload files: it just happens to be a way that skirts around browser limitations. A native application (even on the desktop, like Flickr Uploadr or iPhoto's Facebook integration) does the same thing.

I'm not trying to say that Flash is dead. Obviously it is in use all over the place. I'm just saying it's not a vital thing to have in anything new, and can cite the iPhone's success in the past few years as an example.


Nobody in their right mind uses Flash for anything important.

iPhone has, but I'd wager the vast majority of YouTube users watch videos in their browsers.

the majority of online display advertising Advertisers are the revenue source for innumerable online sites; they like Flash so it is important.

Re: uploaders... A native application...does the same thing. Sure, but again, I'd wager that most people use the on-site bulk uploaders.

The point is that Flash is useful and easily accomplishes things (with nearly 100% market penetration) that would be much more difficult without Flash (building a native app, trying to animate ads across browsers).


I'd wager the vast majority of YouTube users watch videos in their browsers.

Yes, but what are they actually doing? They're streaming the exact same h.264 video, except using the Flash plugin as a (buggy, inefficient) decoder.

they like Flash so it is important.

Not to users. Users are the ones who actually buy and use the devices that end up viewing the ads. No user buys a device for a better ad experience. That's nonsense.

nearly 100% market penetration

This is not going to hold true as more people browse the web on devices that lack Flash. Such devices may not be the sole or even primary way of browsing the web for some time, but in terms of total volume of web usage, it is already significant, and will only grow. It will make less and less sense to target a web platform that can't be reached every way that people use the web.


Youtube: has a native app

Online ads: I don't think the majority of users find that to be a problem

Uploaders: What are you going to upload that can't be done just as well with a normal file picker? I'd guess the thing is a big iPhone, not a small computer.


iPhone/iPod touch already have a YouTube client which works fine. And I'm not really going to complain too much if my browser suddenly can't show me annoying animated full-screen ads with sound...


HTML5 video element means FLV is short lived.

Or at least, _could be_. I expect IE's lack of support will prop it up for quite a while.

Also, you make it sound like YouTube isn't on the iPhone.


Nobody in their right mind uses Flash for anything important

I used teamapart.com a few days ago - it's a very impressive product, built with Flash (and Flex). I've never seen anything like it that doesnt use Flash.

Just because some uses of Flash are questionable, doesn't mean that Flash has no place. Its performance issues are, of course, a consideration.

Google's uses of Flash (OFTTOMH): Gmail's GChat, Street View, Charting for Public Data, Marketing for Nexus One..


There will always be crazys using silverlight/flash/java applets for ridiculous things. Best avoid them.


As a developer, that is sound advice. As a user, it's silly. I don't get to decide which websites use flash and which don't, and technical limitations don't dictate which sites I want to visit.


It works for me. That's why I've never been interested in adblocking software. If a site annoys me, I just don't go there any more.

That's why I've hardly ever read any of the nytimes articles that get submitted here. Because they put them behind an irritating signup wall. There's accounts you can find on google but I really can't be bothered.

It's not like there's a shortage of websites doing the same thing.


I agree - plenty of sites, why visit one that annoys you - but I will say that with advertising it is becoming less and less the case that the site actually chooses or even knows what ads are showing on their site.


Webmasters have a ton of choice there. Even with adsense you can filter out specific ads, change settings to prevent image/flash ads, etc.

If the webmaster cares, they can modify it. And they really should know what ads are showing on their own site.


So, useless as a tablet PC, in summary.




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