Microsoft isn't going to die, but their enormous influence has eroded nicely. They're a mature, profitable, mostly boring company and I'm okay with that. XBox is pretty hip, but the reset of the company is about as interesting to the general public as Oracle, Cisco, or IBM.
Microsoft is as hip and alive as Google is. Google is a boring info-utility to most people. The Xbox is absolutely more cool than anything Google has in their pocket, including Android and self driving car experiments.
From a technology point of view, there are things I love about each company. Microsoft's Azure is pretty neat as is Google's Compute Engine. None of that matters to most people though.
