I'm on your boat with this. I haven't seen any change that truly 'matters'. I have noticed them trying to increase their presence on technical and social media but the content really isn't anything of substance which leads me to feel that they're purely marketing moves.
They don't change anything software wise. Windows 10 is still being forced as a benchmark of how popular the OS is (and hilariously we heard this first on the MS event), while they didn't have the balls to address the privacy questions regarding data collection upfront and what will they do about it.
My interpretation of the grand parent's comments were that it's nice and all that "Microsoft is changing" but if it doesn't result in a turnaround in their fortunes with consumers and developers it's all for naught. So far I don't see any turnaround happening.
