Seems odd that ticketmaster would not have have been willing to purchase them for more than that (unless of course ticketfly didn't want to go that route, and was leaving money on the table).
<<Ticketfly has an interesting origin story, the company’s co-founders sold their first startup, TicketWeb to industry leader Ticketmaster for $35 million in 2000 and then left that company in 2008 to form Ticketfly.>>
