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My two last laptops have been from ASUS. No complaints, no problems with reliability, decent trackpads and generally solid builds (not Apple-solid, but they are also not Apple-priced as you point out). For a while, they were the only company making decent 13" with discrete graphics.

The thing that I found incomprehensible, and somewhat tangential to the grandparent, is how ASUS manages to screw up distribution so badly. They release slightly different models at slightly different times in different geographic regions, and it is usually impossible to buy, say, the European or Asian versions, in the US. A year ago I was quite literally ready to throw money at them in exchange for a UX303LN to replace my aging U36SG, but my dream model was only available in Europe. The only two options I could get in US both had something wrong with them. Repeat: they actually manufactured a laptop to the exact specifications that I wanted, but didn't give me a way to buy it.

Considering they have global distribution channels, it don't imagine it actually being hard to make all models globally available, so the only other explanation I have is forced market segmentation: the two models available in US were pretty much the lowest and the highest end, with nothing in the middle.

I had been waiting to see if UX303UB will make it to US, or if it will suffer the same fate. Instead, I just pre-ordered a Surface Book.




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