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> Curious why I can't offload this task to a DNS server?

DNS doesn't provide nearly enough precision for ad blocking. Many servers serve both ads and content. Random example: some sites host actual non-ad video content on doubleclick.




Could you point me to an example of non-ad content doubleclick hosts? I haven’t ever seen such content before.


Last time I looked through EasyList, it had some comments explicitly mentioning that they can't just block all of doubleclick because some sites (such as news sites) host their content videos there.




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