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Joel on Software has 6 posts over the last 3 years. I'm not sure how long Jira has been winning (whatever that means), but it doesn't seem fair to say that Content Marketing doesn't work when the blog in question isn't actively updated.



They're actively marketing their blog on HN -

https://news.ycombinator.com/from?site=fogcreek.com


You're right, I hadn't even considered the Fog Creek blog, but the article specifically talks about Joel on Software.

And Atlassian's blog seems to be in the same ballpark as Fog Creek's: https://news.ycombinator.com/from?site=atlassian.com




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