Jira certainly is more popular, but I never viewed the two products as being in direct competition. I don't know about the inner working and finances of Fogcreek, but given that Fogbugz is still around they've may have lost anything.
Pricing would certainly be a knob Fogcreek could tweak, if they believed that they where losing to Jira in some shape or form. Given that they haven't lowered prices or expanded their free tier sales of Fogbugz could be on the precise path that Fogcreek want for the product. Maybe their selling extremely well in a marked that most HN readers just aren't in contact with. A marked that doesn't mind the added cost.
It's different approaches to sales, make a little money from a large pool of customers, or sell a more expensive product/service to a smaller market. Both strategies are completely valid, but due to Facebook, Twitter, Instagram, Uber and whatnot many will falsely assume that more customer is always better.
Pricing would certainly be a knob Fogcreek could tweak, if they believed that they where losing to Jira in some shape or form. Given that they haven't lowered prices or expanded their free tier sales of Fogbugz could be on the precise path that Fogcreek want for the product. Maybe their selling extremely well in a marked that most HN readers just aren't in contact with. A marked that doesn't mind the added cost.
It's different approaches to sales, make a little money from a large pool of customers, or sell a more expensive product/service to a smaller market. Both strategies are completely valid, but due to Facebook, Twitter, Instagram, Uber and whatnot many will falsely assume that more customer is always better.