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Yeah I like it too... as a character it's fun and silly and everything I like about being a developer. What I don't like about it is exactly as I said: too shifty looking. As you say, it's time to redesign and improve it. It doesn't have to go away and it could remain the company mascot if they wanted. I would hope it does. (also, I'm not sure it's a fox? is it?)

I actually feel a bit bad saying it and sad this is the top comment right now since it's a fairly minor point and way less important than what they are doing. I just think you have one chance to make a first impression about what your company stands for and the logo is a big part of that. In fact it's one of the parts that is most likely to end up representing your brand on other sites. Looking at their site, I think they care about that a lot and put a lot of effort into it so I hope this comes off in the best possible way.




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