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Also, the NYTimes article is good: http://www.nytimes.com/2015/02/15/technology/quirky-tests-th...

And for a more recent update: http://www.theverge.com/2015/4/24/8488531/quirky-invention-p...

tl;dr An online community for inventors to brainstorm and pitch ideas they have. The entire community helps refine the idea (name, marketing slogan, features) - and then Quirky picks a few at a time to bring to market (manufacturing, distribution).




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