When Ensure markets itself to the general public the makers responsibly say it's a supplement. But if you're a medical professional you get the other marketing - which is clear that ensure etc can be used as a sole source of nutrition under medical supervision. They have a variety of products to cover a variet of needs. They have ensure plus which has more calories than ensure; they have products for NG tubes; they have low protien versions; there are version for children; etc.
The fact that they limit this marketing to registered healthcare professionals and have a bunch of caveats about "under medical supervision", and Soylent doesn't, is something you can draw your own conclusions about.
Some people will see this as disruptive and an example of a small nimble supplier filling a niche; other people will see it as SV pathologically avoiding reasonable regulation.
http://abbottnutrition.com/brands/abbott-brands
The fact that they limit this marketing to registered healthcare professionals and have a bunch of caveats about "under medical supervision", and Soylent doesn't, is something you can draw your own conclusions about.
Some people will see this as disruptive and an example of a small nimble supplier filling a niche; other people will see it as SV pathologically avoiding reasonable regulation.