"On the other hand, why would anyone dedicate most of their waking hours to something which has making money as its sole objective and output?"
Because they're being paid a significant portion of that money?
"You can quite easily argue that growing revenue is not the reason for existence of say Nike."
I really don't think you can. Otherwise they wouldn't be charging as much as they do for what they sell, and wouldn't be spending so much on athlete endorsements.
Because they're being paid a significant portion of that money?
"You can quite easily argue that growing revenue is not the reason for existence of say Nike."
I really don't think you can. Otherwise they wouldn't be charging as much as they do for what they sell, and wouldn't be spending so much on athlete endorsements.