Everyone with an app store wants to own the app store market. It is a land-grab to establish a monopoly.
Amazon has to be worried about this because if you own the app store, you choose the default way that people read books on the device. Which means that they can cut Amazon out of the book-selling business to that person.
Amazon doesn't want that. So they have been trying to make the Kindle work. And to install their bookstore as an app. And to try to make their app store viable. And so on.
It is all a long-term play to be in a position to not lose a core business when everyone switches to reading on devices.
Everyone with an app store wants to own the app store market. It is a land-grab to establish a monopoly.
Amazon has to be worried about this because if you own the app store, you choose the default way that people read books on the device. Which means that they can cut Amazon out of the book-selling business to that person.
Amazon doesn't want that. So they have been trying to make the Kindle work. And to install their bookstore as an app. And to try to make their app store viable. And so on.
It is all a long-term play to be in a position to not lose a core business when everyone switches to reading on devices.