>If Bob's Burgers is paying $1000/mo in FB ads, but Karen's Burgers keeps being recommended as the "good burger joint", how long before Bob stops buying ads? And why would Karen start buying FB ads since she's getting exposure for free?
How is this any different than the approach laid out by Google Search? AFAIK, Google isn't suffering in the "search ads" department.
The amount of real state that Google ads seem to take these days is offensive, it's all ads above the fold and then some, on not-too-high resolutions. Google Search is due for replacement.
How is this any different than the approach laid out by Google Search? AFAIK, Google isn't suffering in the "search ads" department.