"Got big" or "Succeeded"
In fact, we could represent it as a bit-field, and then get the story in one byte:
0x01: Made a key product/market connection
0x02: spent on advertising/marketing
0x04: connected to customers by investors
0x08: Fortuitous current event or market shift drove traffic
0x10: big media mention (TV, celebrity endorsement, ...)
0x20: focus on customer support
0x40: Long grind before today's success
0x80: Pivoted one or more times
Then... the story of Zapier: 0x62 :-)
"Got big" or "Succeeded"
In fact, we could represent it as a bit-field, and then get the story in one byte:
0x01: Made a key product/market connection
0x02: spent on advertising/marketing
0x04: connected to customers by investors
0x08: Fortuitous current event or market shift drove traffic
0x10: big media mention (TV, celebrity endorsement, ...)
0x20: focus on customer support
0x40: Long grind before today's success
0x80: Pivoted one or more times
Then... the story of Zapier: 0x62 :-)