This seems like more of a competitor for something like WebMethods -- a simplified way of programming complex business logic. With most business logic code, the hard part is actually figuring out what the business wants the logic to be and communicating with business stakeholders; and those are tasks poorly suited to most developers.
There is nothing technically difficult about these problems; and it's work that's really more suited to a business analyst anyway. While developers should obviously check their logic to make sure it's sound; gathering the requirements is 90% of the work in these situations.
Anyway, that market seems a lot easier to compete in than the straight up dev tools market. Dev tools are so personalized, with every person/team/project/company having different needs and requirements that it seems like the only way to succeed would be with a niche product (which naturally limits the scale of your success).
There is nothing technically difficult about these problems; and it's work that's really more suited to a business analyst anyway. While developers should obviously check their logic to make sure it's sound; gathering the requirements is 90% of the work in these situations.
Anyway, that market seems a lot easier to compete in than the straight up dev tools market. Dev tools are so personalized, with every person/team/project/company having different needs and requirements that it seems like the only way to succeed would be with a niche product (which naturally limits the scale of your success).