The example was a contrived one to illustrate my point. While I understand that the license statement is there because he doesn't want "giant corporates" to use it without permission, those kinds of licenses are in general hurtful. We only take this lightly because we trust that the author is a good person. The author could however easily take any corporation, startup or not, to court because just as you say – good is a point of view. It is unlikely that any judge would take it seriously but because there's (probably) no precedent it can still be a very large hassle for a small company, forcing them to hire lawyers and avert them from their core business.
These kinds of "licenses" are more likely hurtful to startups than large corporations.
These kinds of "licenses" are more likely hurtful to startups than large corporations.