"Scaling Food Distribution Is Really, Really Hard"
No, it isn't. It is fairly straightforward and thousands of companies have scaled across the world.
Scaling a two-sided network focusing on providing a niche seasonal product to a niche audience is really, really hard. It wasn't the food distribution that wasn't scalable, it was the business model.
"We were motivated by enthusiasm for our mission and eagerness to bring Good Eggs to more people. But the best of intentions were not enough to overcome the complexity."
No, you were motivated by aggressive expansion targets to provide returns for the dozens of millions of dollars you took as investment and to make a lot of money.
No, it isn't. It is fairly straightforward and thousands of companies have scaled across the world.
Scaling a two-sided network focusing on providing a niche seasonal product to a niche audience is really, really hard. It wasn't the food distribution that wasn't scalable, it was the business model.
"We were motivated by enthusiasm for our mission and eagerness to bring Good Eggs to more people. But the best of intentions were not enough to overcome the complexity."
No, you were motivated by aggressive expansion targets to provide returns for the dozens of millions of dollars you took as investment and to make a lot of money.