On: G is for Google

[isbadawi]

From TFA: "I should add that we are not intending for this to be a big consumer brand with related products--the whole point is that Alphabet companies should have independence and develop their own brands."

[overgard → isbadawi]

So basically, they're becoming the most generic sounding holding company possible, because people LOVE generic holding companies.

I know "lovability" isn't exactly a goal for companies, but if berkshire hathaway became "abcdefg" I would make fun of them equally.