Ha -- the Sun planets experience was the first thing that occurred to me as well. In my experience, the planets model was a total, unequivocal failure at Sun -- and the answer to the question of whether those companies could stand on their own was actually "no" for all of them (SME, SMCC and SunSoft all needed one another; the value came from what they delivered together). And Sun customers should blame the planet model for one of the worst decisions in the history of a company that had plenty of contenders for the distinction: unbundling the compilers from the operating system and separately monetizing them. But at least SunSoft, SMCC and SME came to realize that they had shared interests -- in stark contrast to JavaSoft which actually thought it was a separate company (never mind the unending welfare checks from SMI). Sun was a company prone to tribal warfare; as it turns out, dividing the company into tribal homelands did nothing for national unity.
In terms of what's happening here with Google/Alphabet, I imagine that there is some desire to see if some of these companies can make it independently while still being able to make transfer payments to support those that can't. The problem, of course, is that this builds much more explicit resentment from those that are profit-centers towards those that are cost-centers. It will be interesting to see how this works out, but hard to see how this is a stable state; it seems that shareholders will demand that businesses be spun out entirely -- or that the whole thing will have the fate of Google+ and be quietly folded up three years from now...
> this builds much more explicit resentment from those that are profit-centers towards those that are cost-centers
An additional bit of trouble, coming from the way Google's current profits are made, is that the profit centers are mainly perceived as less glamorous than the cost centers, which seems likely to only add to the resentment. It becomes much more explicit then, that the people doing the various bits of gruntwork needed to keep AdSense working (hugely profitable, but full of jobs like "sales" and "click-fraud arms race") are funding the people getting on the news for drones (not profitable, but cool). Not impossible to manage, and I'm sure they've thought about it, but does seem challenging.
That was definitely true at Sun as well. At one point, Arthur van Hoff told me with a straight face that "every E10K Sun sold was because of Java." This was in early 1998 -- and it was categorically (and demonstrably!) false. We at Sun who had the filthy task of actually making money were looked down upon by those who were responsible for spending it -- and represented one of the ultimate failures of the planet model, in my opinion.
I can't see why anyone would object to that kind of arrangement. The whole reason we do the boring stuff is because it pays for the exciting stuff. If exciting stuff could pay for itself, nobody would ever do anything dull.
If the dull stuff compensated for the lack of prestige with cash (for example), that might be true. But in reality, the low prestige tends to go with low pay, low promotion opportunities, and low recognition.
and that's why you need open allocation in a huge company. keeps everyone honest and allows economy of work to balance effort and pay.
if you don't balance people not wanting to do the low grunt work, you'll only get inexperienced or low rank employers to do it which is extremely hurtful in the medium run (say not in a year, but you'll definitely notice within a decade)
a) Is this about firewalling disappointments and legal problems from Google's core business from the new things that will drive it for the next 20 years?
b) Will they spin out Google's Europe operations in to a separate company so EU regulatory actions have minimal impact on the rest of thier business?
c) Are there other changes they are worried about to the ad business? Proposals to change the tax status of advertising deductions (US) would hit their bottom line hard, even if it if their ad auctions algorithms continue to behave as shill bids.
Will be interesting to see how this changes the main Google business, for better or worse.
To be clear I think all of that resentment is already in place and this is an attempt to bring it into the light and better manage it. I remember hearing Amazon folks thought AWS had nothing to do with Amazon and was a huge capital suck and they hated it. Now of course it's probably 30 - 50% of their valuation. Thats one way to get the "core product" folks to warm up to experimentation.
> And Sun customers should blame the planet model for one of the worst decisions in the history of a company that had plenty of contenders for the distinction: unbundling the compilers from the operating system and separately monetizing them.
Hear, hear.
The only thing Sun did that is the running for being even dumber is blowing Solaris x86. They released a pretty (for the time) awesome Solaris x86 product back in 1993, but never really got behind it. I had a Solaris 2.5.1 x86 workstation at work in 1997, and even then, my then-boss Scott Swanson was saying how Sun had blown it in terms of taking over the x86 server market.
I mean, even into the year 2006, Red Hat was telling me if their kernel crashed on a RHEL box, I had to set things up so the core file would go out over the network, instead of somewhere on a local disk. Sun had solved problems like that long, long before.
Aaaaaaaggh. Solaris x86. I know of at least one firm with 30-40,000 instances of RHEL that had been a Solaris shop. The firm tried Solaris x86, Sun essentially abandoned the platform and the firm's internal engineering board said "Never again." I'm sure that story played out again and again. What a colossal mistake.
Ugh, yes. For those who don't necessarily have the context: in January 2002, Solaris management elected to "defer" shipments of Solaris 9 on x86.[1] Technically, it was not EOL'd (and support was never removed from the operating system) -- it was merely "deferred." Of course, everyone (rightly) inferred this to be the death of Solaris x86. We in Solaris engineering knew that this was entirely asinine (and that x86 was handily outperforming SPARC) and we continued to test x86 and assert that it function (that is, if you broke x86, it remained grounds for work to be backed out)[2]. In October 2002, thanks to the work of Solaris x86 activists outside the company and Solaris engineering inside the company, the decision was reversed[3] -- but the damage was done.
The only upside (such as it was) was that the loss of trust helped accelerate the argument internally to open source the operating system, which we finally did in 2005 -- a system that lives on today in illumos.[4][5] So in the end, Solaris x86 (like many Sun technologies) represented both the company's worst (capriciously killing it) and its best (open sourcing it, giving it eternal life). Nothing about Sun was simple!
In terms of what's happening here with Google/Alphabet, I imagine that there is some desire to see if some of these companies can make it independently while still being able to make transfer payments to support those that can't. The problem, of course, is that this builds much more explicit resentment from those that are profit-centers towards those that are cost-centers. It will be interesting to see how this works out, but hard to see how this is a stable state; it seems that shareholders will demand that businesses be spun out entirely -- or that the whole thing will have the fate of Google+ and be quietly folded up three years from now...