| | How ITV and Veg Power persuaded British kids to eat their veggies (creativesamba.substack.com) |
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2 points by kervokian on Jan 24, 2021 | past
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|
| | Ahhh, the Power of Expectations (creativesamba.substack.com) |
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3 points by kervokian on Dec 28, 2020 | past
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| | The Troxler effect, another example of how our minds filter reality (creativesamba.substack.com) |
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2 points by sunraaye on Nov 30, 2020 | past
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| | Use your audience’s language, not yours (creativesamba.substack.com) |
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3 points by kervokian on Nov 24, 2020 | past
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| | The Troxler effect, another example of how our minds filter reality (creativesamba.substack.com) |
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3 points by kervokian on Nov 17, 2020 | past
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| | Breaking the Fourth Wall when you're writing marketing copy (creativesamba.substack.com) |
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2 points by kervokian on Oct 31, 2020 | past
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| | How can your brand (and your website) grow? Be distinct like António Variações (creativesamba.substack.com) |
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3 points by kervokian on Oct 28, 2020 | past
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| | Two-sided messages: they sound stupid. And they work (creativesamba.substack.com) |
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12 points by kervokian on Oct 13, 2020 | past
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| | Breaking the Fourth Wall in copywriting (creativesamba.substack.com) |
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4 points by kervokian on Sept 17, 2020 | past
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| | Never sell a product or a service. Always sell a big idea (creativesamba.substack.com) |
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2 points by kervokian on Aug 25, 2020 | past
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| | Always Sell a Big Idea (creativesamba.substack.com) |
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2 points by kervokian on Aug 18, 2020 | past
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| | A simple but often neglected communication principle: ask for action (creativesamba.substack.com) |
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2 points by kervokian on July 21, 2020 | past | 1 comment
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|
| | The Concorde Fallacy and why people make bad decisions (creativesamba.substack.com) |
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7 points by kervokian on July 19, 2020 | past | 5 comments
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| | The Rolling Stones and the power of writing specific copy to persuade people (creativesamba.substack.com) |
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2 points by kervokian on July 16, 2020 | past
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| | “The Police Are Here.” (creativesamba.substack.com) |
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4 points by kervokian on July 14, 2020 | past
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| | The psychology of human behavior: A marketing lesson from Arnold Schwarzenegger (creativesamba.substack.com) |
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4 points by kervokian on July 9, 2020 | past
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| | Mayor Ed Koch, the pratfall effect and the power of admitting your flaws (creativesamba.substack.com) |
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2 points by kervokian on July 5, 2020 | past
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| | Suspension bridges and backpacks. How unusual combinations can lead to BIG ideas (creativesamba.substack.com) |
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1 point by kervokian on July 2, 2020 | past
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| | The art “do desenrasca” and how a $0-budget movie became America's No. 1 film (creativesamba.substack.com) |
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3 points by kervokian on June 22, 2020 | past
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| | Remember the Joe Isuzu ads from the 1980s? (creativesamba.substack.com) |
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1 point by kervokian on June 17, 2020 | past
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| | Mayor Ed Koch, the pratfall effect and the power of admitting your flaws (creativesamba.substack.com) |
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1 point by kervokian on June 8, 2020 | past
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| | Reality vs Your Perception of Reality (creativesamba.substack.com) |
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2 points by kervokian on June 3, 2020 | past | 1 comment
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|
| | The psychology of human behavior: A surprising lesson from Arnold Schwarzenegger (creativesamba.substack.com) |
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3 points by kervokian on June 1, 2020 | past
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| | Fish branding and how pollack became one of UK's most popular fish (creativesamba.substack.com) |
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2 points by kervokian on May 27, 2020 | past
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| | Commercial and church advertising have more in common than you might think (creativesamba.substack.com) |
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1 point by kervokian on May 20, 2020 | past
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| | The greatest advertising account coup in British history (creativesamba.substack.com) |
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2 points by kervokian on May 19, 2020 | past
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| | Why commercial and church advertising have more in common than you might think (creativesamba.substack.com) |
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3 points by sunraaye on May 14, 2020 | past
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| | Mokusatsu: One word, different meanings and the A-bomb (creativesamba.substack.com) |
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1 point by kervokian on May 13, 2020 | past
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| | Elvis, aha moments and how to change how you think about business problems (creativesamba.substack.com) |
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1 point by kervokian on May 11, 2020 | past
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| | How do you convince people to go to church? Provocative church ads (creativesamba.substack.com) |
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3 points by kervokian on May 5, 2020 | past
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More |
