| | Say “I'm happy to help” not “We're happy to help” to boost sales (ariyh.substack.com) |
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1 point by tdmckinlay on Feb 11, 2021 | past
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| | When people in ads should look at the viewer – or away (ariyh.substack.com) |
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1 point by tdmckinlay on Feb 4, 2021 | past
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| | We remember scented products better and for longer (ariyh.substack.com) |
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2 points by tdmckinlay on Jan 28, 2021 | past
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| | 365 days or 1 year? Smaller units are more credible (ariyh.substack.com) |
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10 points by tdmckinlay on Jan 25, 2021 | past | 17 comments
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| | When we prefer human (vs machine) recommendations (ariyh.substack.com) |
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2 points by tdmckinlay on Jan 20, 2021 | past
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| | People enjoy unpredictable reward more than fixed ones (ariyh.substack.com) |
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2 points by tdmckinlay on Jan 14, 2021 | past | 2 comments
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| | Some negative reviews are good for you (ariyh.substack.com) |
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1 point by tdmckinlay on Jan 13, 2021 | past
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| | ‘Friend’ influencers drive more sales than ‘opinion-leaders’ (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 23, 2020 | past | 1 comment
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| | Research: Eco-friendly products boost customer satisfaction (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 18, 2020 | past
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| | Boost your opt-in rate by gamifying the ask (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 16, 2020 | past
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| | Showcase only your best features, not all your good ones (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 10, 2020 | past
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| | Describe your product features in easy to understand units (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 7, 2020 | past
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| | Say 25 ‘pieces’ of chocolate instead of 500 ‘grams’ (ariyh.substack.com) |
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1 point by tdmckinlay on Dec 3, 2020 | past
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| | Research: Boost your product with complementary products (ariyh.substack.com) |
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2 points by tdmckinlay on Dec 1, 2020 | past
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| | People prefer something “For $0” than “Free” (ariyh.substack.com) |
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1 point by tdmckinlay on Nov 27, 2020 | past
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| | How to reduce choice overload and increase satisfaction (ariyh.substack.com) |
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2 points by tdmckinlay on Nov 26, 2020 | past
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| | Place rational messages high up and emotional ones down (ariyh.substack.com) |
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1 point by tdmckinlay on Nov 19, 2020 | past
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| | People want to hear what your product sounds like (ariyh.substack.com) |
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2 points by tdmckinlay on Nov 18, 2020 | past
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| | Smile less in photos to appear more confident and boost your sales (ariyh.substack.com) |
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1 point by tdmckinlay on Nov 12, 2020 | past | 1 comment
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| | Coupons: When to give ‘10% off’ vs. ‘$10 off’ (ariyh.substack.com) |
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1 point by tdmckinlay on Nov 12, 2020 | past
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| | Calculate discounts using the new price (‘was 25% higher’ vs. ‘now 20% off’) (ariyh.substack.com) |
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1 point by tdmckinlay on Nov 10, 2020 | past
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| | How to use 'default option' nudges effectively (ariyh.substack.com) |
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2 points by tdmckinlay on Nov 5, 2020 | past
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| | Use “Handwritten” fonts to increase sales (ariyh.substack.com) |
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2 points by tdmckinlay on Oct 30, 2020 | past
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| | Emojis increase social media engagement (ariyh.substack.com) |
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2 points by tdmckinlay on Oct 28, 2020 | past
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| | Use “pseudo-sets” to control how many actions people take (ariyh.substack.com) |
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97 points by tdmckinlay on Oct 23, 2020 | past | 15 comments
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| | Take a political stance with your brand to gain customers (ariyh.substack.com) |
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2 points by tdmckinlay on Oct 13, 2020 | past
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| | A ritual for your product increases satisfaction and spending (ariyh.substack.com) |
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92 points by tdmckinlay on Oct 5, 2020 | past | 70 comments
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| | The Hidden Opportunity in Referral Messages (ariyh.substack.com) |
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1 point by tdmckinlay on Sept 15, 2020 | past
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