The intended way to make money at first is through affiliates program at Amazon. We did wanted to expand selection to other sites and even for items freely created by the user. That's in the future, there was enough to do just getting the Amazon content.
The idea is that as a login user you can create your own outfit. Other users can suggest better items either in lieu of existing ones or additional ones. As a set owner you can choose to show the suggested items.
Some of the features are not visible until you log in. I'm thinking that this should change, and instead make the non-logged user conted ephemeral, with a reasonable TTL.
Regarding the cross hair cursor, it was intended to make the user think the area was actionable, but perhaps that is a turnoff. It's hard to add a link to the set there without making the display more crowded and clutter the display.
No, I think the perceived question in the media and in the largely non-owners of iPhone was exactly whether iPhone 4 was a dud. If Jobs didn't defuse that question, the iPhone sales had a potential of peaking much, much sooner than it will now because new customers would be willing to sit and wait.
Your other points are well taken. Design needs polish, and it needs content from a wider audience of users.
Interesting thought "wordrobe reddit". That's a one sentnce pitch right there.
Any thoughts on the name?