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Probably would have been interesting to relaunch the Apollo with its own backend as a direct competitor to Reddit. I think one simple push notification would've pulled millions of the most active users over to the new service


That would have required negotiating image hosting, having a significant amount of server power and storage space, dealing with laws about who can see what, and active moderation until volunteers can be found to moderate the content. Having someone to deal with DMCA requests and age verification laws.

If it wasn't a subscription service (that had to front load a lot of its costs), it also involves getting advertisers for people who are demonstrably hostile to advertisements on board.

This requires hiring more than a few people and investing a bit into the infrastructure needed. It isn't just "hey, gonna spin up a server that is API compatible with reddit and switch everyone over."


So, are we just pretending like reddit has any of that when it started out?


It was a single page link farm with votes that competed with Digg in a much simpler regulatory time.

https://web.archive.org/web/20051124035428/http://reddit.com... (edit: upon reflection, I am nostalgic for the time when that the top link there was to "The Truth About Web 2.0" at paulgraham.com shared by a user named AaronSw)

If you were to try to build something today that competed with Reddit and wasn't just a "here's a bunch of links - vote on what you like (without even comments)", it would take quite a bit more investment.

If you were to build reddit c. 2005 you wouldn't even need a device local app.


Apollo is not competing with Reddit when it started out but Reddit today.


Apollo had just over ONE million users. Only 540k of whom were active. And significantly less that paid the fee needed to be able to post.

And most active according to whom? People keep saying Reddit is committing suicide. Do y'all truly believe that most of Reddit useful content was created on mobile? In Apollo? The app that forced you to pay if you wanted to submit content to Reddit?

Get real.


If all the rejected apps banded together onto one shared backend, they would have more people than any of the new movers people have scattered to.


Probably. But its a prisoner dilemma and part of the reason apps shut down was because they lacked the time to react. There's no way they'd have an alternative ready "in time" even if we all agreed on an alternative and made a big push for it.

And "all agreeing" on the internet is a herculean task to begin with. Some want federation, some want centralization. Some want memes and others want serious discussion. Some don't even want to leave reddit period.


I suspect that those who bothered to go through the effort of downloading a third party app were also power users who most likely also contributed a lot more content than other users. How many content creators did Reddit lose by killing these third party apps?

Reddit doesn’t produce content of their own. If content creators and moderators took away their effort, Reddit would die.


> How many content creators did Reddit lose by killing these third party apps?

Thats a good question. Are there any stats to show that Apollo users were significant in terms of content creation? Or that any small subset of users are significant (besides mods)?


>Do y'all truly believe that most of Reddit useful content was created on mobile?

These days where 50% or reddit traffic is on Mobile? Yes.

>In Apollo?

No.


all of the third party apps sucked in terms of usage, hence why reddit was willing to destroy them


Hardly simple.

Who recreates all subreddits? Re-establishes all the mods? Re-subscribes all the users? And all the while on a brand-new implementation that has to immediately scale to millions of users flawlessly.

That's a lot of work.


Hopefully he does that later. Reddit sucks


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