I think the best usage scenario for an e-ink screen is the portable devices scenario, but I don't think 13.3" is made to be portable. And this monitor is not touchable, so we can image a man holding the monitor in his left hand to read, and a smart phone in the other hand to turn page(if the monitor can be compatible with smart phone).
And another thing I have to say is it's to expensive for me. I can buy two e-ink readers with this price, one for me and one for my wife so she won't complain to me how boring to look after a baby all day.
But the refresh rate really surprised me, and I hope the company can do more market research for the next production.