In melbourne australia, we have been preserving our beaches with rocks forever, at least since the 1930's. We were losing 20m every 10 years, not 10m per year.
I dont think this is a new concept.
The greatest decline occurred during the social media era, when most kids were taught about how to avoid alcohol and drug use. I guess social media is useful.
Russian media has continually repeats all the "terror" attacks that ukraine has committed on russian soil. The ones ukraine boasts about, and the ones ukraine denies any responsability.