Not only. Probably all ISPs around the world who provides their customers a modem with an embedded (or not) WiFi router do the same.
EDIT: also, if your ISP has a mobile app from which you can change any password on ISP provided devices, then most likely it goes around in plain text (inside TCP/TLS packets, at least).
As it has been said so many times, tech privacy aware people are the minority. It won't make any difference for my non-tech neighbor (in fact, he will probably be delighted if it helps him with something).
Unless there is a specific, believable, near term risk people will just ignore it.
Most would submit genetic material to 23andme and similar organizations with no restriction on its use. Yes, if could theoretically backfire not just on them, but also on their kids. But unless they see it as a near-term likelihood they will not care enough. My 2c.
A dev myself, I see any new tech that looks like something I've seen before, but different from the immediately previous, as the natural young revolt against the old (5 years older), in an attempt to be important (i.e., e.g. being paid). Sometimes I'm younger than last year too, and I throw away a lot of what I learned. I should strive for wisdom: knowing what should come and what should go.
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