Is it almost too gimmicky to be taking seriously? I guess a business could host their toilet on the site for free to divert passing traffic into their store?
If you have money to piss away then buy some Bitcoins. I'm waiting for an awesome inforgraphic on the amount on money stolen and the likelihood of your bitcoins being stolen.
There are 12.4 million bitcoins in existence right now . 750,000 were stolen in the mtgox heist. 174,000 were confiscated by the government from Silk Road and its owner. So, just from these 2 incidents, 7.5% of the bitcoins in existence have either been stolen or seized by the US government. Considering the regular occurrences of thefts from both exchanges and from malware stealing it from people's computers, the percentage is likely much higher.