I wholeheartedly agree, having bootstrapped myself, but can't stress enough the importance of having the right team members on from the start. When pay is minimal and launch stress is high, one sour grape can easily spoil the bunch.
I guess you could say it's innovative for Facebook to try to continue to push the boundaries of social media and online identities, but I tend to agree with the majority: this is pushing it a little too hard.
Facebook is what you make of it. Just as I choose to almost never view my 'News Feed,' I'll similarly opt out wherever possible from using these new timeline features.