I highly doubt it, unless they've recently hired a genius. They've been struggling to explain what the Pan Am Games are to the Toronto residents over 18 months. Not a PR hit so far.
I don't see what's traditional in this plan. It takes an hour to fill, 10 minutes to update. It's not a huge commitment, and you can always change direction, but in the meantime everyone on the team is on the same page.
A lot of founders just don't know how to get started with marketing. Now I can link to this. This a better time investment to fill this out than to read half of the so called marketing advice you can find online.
I don't think it has anything to do with time, but with this definition: An organization formed to search for a repeatable and scalable business model.
Exactly. We have 1 year of data, and are certainly backtesting. So far the only thing we can really test is whether momentum helps with fundraising... more on that soon
