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> Shopify finds it useful to talk about the difference between main quests and side quests internally. The main quest of the company is its mission, the reason for the company to exist. Side quests are everything else.

The main quest / side quest analogy works so so well!


3+ billion is a damn expensive "side quest"...


When creating tasks for data analysts I like to specify when it's a "fetch quest" for some exec.


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