I think it's related to risk-aversion of investors in EU. While spitting out millions of dollars anything with a slight chance of success is common in the US (and to some degree in UK apparently), EU investors are much more conservative in their spending, which affects the valuation of these companies.
This is cool! Not sure why it's not in the docs, but iTerm 2 > Install Shell Integration will do this for you, if you let it install the Utilities too.
I've been using it for a month now and it definitely replaced onenote / keep / markdown in folders based note and snippet saving workflow for me.
The road map seems promising also, I'll definitely keep an eye on it as well.