Ah that would be an explanation. I simply assumed they would be using pictures and did not check, whether I can highlight single letters. It's a pity then, since I am not loading fonts from a random third party, especially not from a bad actor like Google. The site also never asked me for consent, so it should not be including Google stuff anyway.
Right, that's mostly for making your data useless, but what I was thinking is like the opposite. Over-supply of real "valuable" data so its value and ad-tech that makes money on tracking becomes semi useless. I have no idea how it would work, just a post-very-heavy-dinner thought.
Right now I believe the cost is directly related to what it costs to run the number of queries offered in each plan. Charging less would have them running at a loss.