You can use git subtree to convert between mono-repo and separate repos, without losing your history. You can even keep both styles up to date concurrently.
Define "proper usage". You can call it anything you want, but if you call it "Evas Blummenladen", people will wonder why you spelled "Blumen" wrong. Now sometimes people do that in names as a play on words etc., but here it just doesn't make sense.
In the same way, people will wonder why you spelled "Eva's" in "Eva's Blumenladen" wrong, if you spell it that way.
Yes, if enough people start doing a wrong thing, it'll eventually become "right", and I guess in 100 year's we can put apostrophy's where'ever we wa'nt, but currently it still looks odd, and like something that is foreign to German, and imported from English. Because unlike in English, in German this apostrophy doesn't stand for an omitted letter in the genitive singular ending.
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